The major distinction between the SEO and Paid management (PPC) is in the fact that traffic acquired from SEO (organic) is costless whereas internet traffic obtained provided by PPC are not cost free (clearly as the name implies you will have to spend money for the cost per click).Not only that but this is the main explanation why you may as well in some cases notice the name called organic SERP listing as well as paid listing or what we called paid advertising.
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